We are Rohena's ...
Acquiring U.S.-based small businesses.A diversified holding company with operations in niche manufacturing, e-commerce, business services, real estate, and retail.
Subsidiary Overview
Manufacturing
Kay Industries, wholly-owned, solves 3PH distribution challenges around the world. It operates as an immediate holding company of Phasemaster®, Kandlestick®, and Miniphase®.
Digital
Wholly-owned, Monkeyhouse Marketing Solutions is a niche e-commerce marketing agency. It operates as an immediate holding company of Sunwood USA and Jaylas Gifts & Flowers, and has several global clients of its own.
Services
Wholly-owned, DIR Incorporated is a business consulting firm. It operates as an immediate holding company of Digital Imaging Resources and Data & Information Resources.
Real Estate
Wholly-owned, Surety Property Management is a profitable real estate investment company controlling over a dozen commercial and residential units in and around Nappanee, Indiana, including Jayla’s Flowers, LLC
Phasemaster®
Since 1960, Phasemaster® has been the global brand of rotary phase converters. No 3 Phase? No Problem!
Kandlestick®
Miniphase®
Manufacturer of Miniphase™ the highest quality design and performance 3PH static converter in the industry.
AMG Bolting Solutions
AMG Bolting Solutions is a niche MRO e-commerce. It sells electrical distribution equipment and industrial fastening tools to the oil and gas industry.
Sunwood USA
A niche e-commerce within the metalforming and woodworking industry.
Jayla's Flowers
Jayla’s Flowers is the e-commerce platform of its retail stores. In partnership with FSN, jaylasflowers.com serves as a floral wire service, retailer, and wholesaler based in Indiana.
Digital Imaging Resources
An e-commerce printer that produces physical and digital marketing products for commercial accounts. We serve a broad range of industries.
Data & Information Researchers
An information database and research group providing B2B website insights, lead list, and digital marketing products for commercial accounts. We serve a broad range of industries.
Jayla's Flowers, LLC
In 1998, another small town florist was at the brink of shutting down. Acquired, and renamed after the owners daughter, Jayla’s Gift & Flowers is a thriving and successful floral retailers in the midwest.
Jayden's Famous
A proprietary blend of air-roasted coffee flavors sold online, and at our retail locations. It also operates Jayden’s Gift Box Baskets and Balloon Bouquets.
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What We Buy
Our Basic Work Process
We have simple criteria for acquisition. Please contact us if you believe your company is a good candidate for our family of companies.
New Game Plan
Companies in need of new ownership, vision, and technology to support growth, both organically and through acquisitions.
Track Record
Companies with a defensible market position and track record of stable revenue and cash flow despite low earnings.
Quality People
Closely held businesses with a strong culture. Family reluctant to step away due to lack of management team. Yet, employees in place.
Turnaround Mission
Target companies with annual revenue between $1 and $5 million, with no more than 7 quarters of consecutive lost earnings.
Testimonials
What Client Say ?
When our key vendor got acquired by a big boy it was the beginning of the end for AMG Bolting Solutions. Rohena’s found hidden value in our customer database.
I was a customer of Monkeyhouse. I called to tell him the doors of our business was closing. In leiu of our balance, Rohena’s turned our restuarant supply company into a niche restuarant equipment e-commerce that pays a royalty on items sold. Genius.
Instead of debt and 80 hours weeks, I got my freedom back. And, despite changing the business name, it is so good to see the business succeeding years later.
Let’s Make It Happen!
Rob is known for being a creative dealmaker, entrepreneur, saavy marketer, and a energetic investor, yet Rohenas cultivated an extraordinary team of business and fiduciary experts with diverse backgrounds in the M & A and Turnaround sector. As a generalist equity capital investment company, Rohenas mergers with, or acquires assets in mature companies in need of a turnaround across a broad spectrum of industries.
Core Team
Rob Rohena
Chairman
Federico Peterson
CEO
Margaret McCarthy
Brand Director
Gregory Hire
RE Advisor
Cassandra Stewart
Bookkeeper
Professional Advisors & Consultants
Our strategy is to partner with management to accelerate the growth trajectory of our portfolio companies via add-on acquisitions, targeted operating initiatives, and increased management team depth.
Andrew Helfrich
Legal Advisor
Raquel Espinosa
Human Capital
Erin Campbell
Accountant, CPA
Dan Weidner
M&A Advisor
Kyle Revella
AVP Lending
Scott Russell
Banking Advisor
Ashok Sanghavi
Wealth Preservation